Story of Product
Software / Story of Product

Every product has a story
make yours unforgettable

Story of Product is the Digital Product Passport platform that transforms your regulatory compliance into a powerful marketing asset engaging customers directly through the products they already own.

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EU ESPR Ready QR + NFC Zero-Party Data
Premium consumer product representing the Story of Product Digital Product Passport experience

Trusted across industries and EU regulation frameworks

Fashion & Apparel Furniture & Interiors Consumer Electronics EU ESPR 2024 Cosmetics & Beauty Automotive Parts ISO 14040 LCA GS1 Standards Circular Economy Footwear Luxury Goods White Goods & Appliances Fashion & Apparel Furniture & Interiors Consumer Electronics EU ESPR 2024 Cosmetics & Beauty Automotive Parts ISO 14040 LCA GS1 Standards Circular Economy Footwear Luxury Goods White Goods & Appliances

Turn your compliance obligation
into a competitive advantage

The EU Digital Product Passport is no longer optional. The brands that embrace it early will build the trust, the data, and the customer loyalty that defines the next decade of consumer products.

Challenge

Complex EU ESPR regulations

Keeping pace with the evolving EU ecodesign and product transparency mandates demands significant time, legal expertise, and IT resources.

Solution

Automated compliance by design

Story of Product is architectured around the EU DPP framework. Your data structure is regulation-ready from day one. No legal guesswork required.

Challenge

Consumer distrust of sustainability claims

73% of consumers doubt brands' environmental claims. Unverified eco-labels are not enough. Today's buyers demand proof, not promises.

Solution

Certified, verifiable transparency

Every claim in your passport is backed by real supply chain data from raw material sourcing to manufacturing. Customers verify it themselves, in seconds, with a single scan.

Challenge

Customer relationship ends at checkout

After the sale, your connection to the customer fades. Loyalty opportunities, warranty activations, and repurchase moments go uncaptured.

Solution

A permanent post-purchase channel

Every QR or NFC scan is a live touchpoint. Deliver care guides, activate warranties, offer loyalty rewards, and drive repeat purchases - directly, without social media algorithms.

Every scan is a
direct conversation

Stop relying on paid ads to reach past buyers. With Story of Product, each sale creates a permanent, direct connection to your customer through the product itself. Offer care tips, loyalty perks, and personalized recommendations straight to their smartphone. See what this looks like in practice at storyofproduct.com.

Zero-click opt-in

Customers engage without downloading an app or creating an account.

Upsell at the right moment

Offer spare parts, and related products at the exact moment of use.

Loyalty programme integration

Reward customers for caring and sustainably recycling their products.

Customer using a smartphone to scan a product QR code and access the Story of Product digital passport
Product lifecycle analytics dashboard showing consumer scan data and engagement insights
73% of consumers willing to pay more for verified sustainable products
+15% average increase in accessory sales via post-purchase DPP engagement

Know your product's
life after the sale

Where do your products travel? How long are they used? Which markets engage most after purchase? For the first time, you can answer these questions with real, verified data.

The Story of Product analytics dashboard delivers anonymised, GDPR-compliant lifecycle insights, from first scan to end-of-life. Use this intelligence to refine product design, sharpen your marketing strategy, and prove sustainability impact to stakeholders and regulators.

Geographic Heatmaps

See where products are most active post-purchase

Lifecycle Tracking

Monitor product longevity and circular performance

Engagement Analytics

Track scan rates, content views, and loyalty activations

ESG Reporting

Export verified sustainability data for annual reports

From product to passport
in four simple steps

Our implementation team handles the heavy lifting. A fully live DPP system.

Digital Twin

Transform your physical goods into digital assets. Simply map your product attributes and specifications to build your unique Story of Product profile.

Data Integration

Unify your supply chain data. Connect materials, certifications, and carbon footprints into a single, verified source of truth for your brand.

Unique Identity

Assign a unique digital identity to every item. Link your physical products permanently to their digital passports using QR codes or NFC identifiers.

Customer Insight

Invite your customers to scan and discover the full story of their product. Capture compliance, rich engagement data, and build a loyal relationship that lasts.

See It Live

Everything your product passport needs
built and ready to deploy

Four core modules deployable as a fully integrated platform. Configurable to your brand and your market.

Material Composition

ESPR Article 7

Present a detailed, verified breakdown of every material and substance in your product. Recyclability percentages, hazardous substance declarations, and sourcing origins. All in one place, scannable in seconds.

  • Full material bill with percentages and origins
  • Substances of concern (SVHC) declarations
  • Recyclability ratings and sorting instructions
  • Country of origin per component

Carbon Footprint

ISO 14040 LCA

Show the real environmental impact of each product with interactive lifecycle assessment (LCA) data. From raw material extraction to end-of-life disposal. Quantified, verified, and beautifully presented to conscious consumers.

  • Scope 1, 2, and 3 emissions breakdown
  • Interactive environmental impact charts
  • Category-level comparison benchmarks
  • Carbon offset programme integration

Care, Repair & Circular Economy

Circular Economy Act

Extend your product's life and your customer relationship simultaneously. Deliver care instructions, repair videos, spare part ordering, and authorised service locators in the customer's language, no app required.

  • Multilingual care and washing guides
  • Step-by-step repair video tutorials
  • Direct spare parts ordering integration
  • Authorised repair network locator map

Certificates & Anti-Counterfeit

Dcode Technology

Anchor your product's authenticity with digital certificates and Deeplai's proprietary Dcode marking. Protect your brand from counterfeiting while giving customers instant, verifiable proof of what they purchased.

  • Digital certificates of authenticity
  • PEFC, FSC, GOTS, and custom standards
  • Counterfeit detection via Dcode scan
  • Ownership transfer tracking for resale markets

Ready to make your products
tell their story?

Join the forward-thinking brands turning regulatory compliance into genuine customer loyalty. Your first passports can be live shortly and your customers will notice the difference from day one.

Start Now Explore It Live

No complicated setup. Just your products, beautifully connected to your customers.